I will follow a specific sequence of operation of a social marketing case to write these articles, this article is the first, and the first steps of a social marketing - looking for seed users.
Now whether it is for business, or for many individual entrepreneurs, or to individual owners, who comes to marketing, social marketing must be involved, want to use social marketing to enhance the visibility and awareness of enterprises . From the practical point of view, to do so is suffering, most companies are doing well social marketing. Want to do social marketing, the first basic condition is to have a certain amount of seed users, by users of the seeds of these forces in order to make effective social marketing.
Millet phone, know peace, tiger sniffing the network and Sina Weibo itself, and many other well-known companies, and both rely on pre-seed users make up slowly through word of mouth. Suggest that you do marketing, do not just want to buy media advertising, we must first think of looking for your product seed users, trying to active these users, then a reasonable guide these users, so that they are willing to do the marketing for you free of charge. This is the essence of social marketing, is an effective method of combat social marketing.
Here to share with you the user to find and use ways and means of seeds.
Before looking for seed users, be sure to make it clear that not all users use your product is the seed users, only those who love to share, active high, especially on the Internet, a high degree of active users, is the most appropriate seeds users.
1.Facebook group. This is the most readily available, but also the most likely to think of obtaining seed user channels. Use your product-related search keywords QQ group, there will be thousands of users are waiting for you. However, they found only the first step, then is to communicate with them, contact, through a variety of ways so that they become your subscribers.
This step is a very technical content of things, appropriate methods will be effective and efficient, the wrong way, then,
There will not be a little bit of effect, which is the voice of experience.
2. microblogging channels. Although microblogging low activity the last two years, but still has a certain number of users, for any business or products, in it, you can find the seeds of users, and, in the micro-Bo, searching for a suitable seed users more convenience, it is unmatched by other channels. User's specific search method is not to say, if this will not, you can always wash sleep.
Remember a few points more than the number of fans as the search, the more active the relevant user, and they are divided into different categories according to influence, were taken to different attack strategies. Specific strategies to expand here do not talk about, and this is pure experience, do, do more, naturally know. Only need to emphasize that, in the microblogging do, to do insist, insist, insist.
3. The Forum paste it channels. Do not pay attention to the two most original channels, but also to stay in these two channels where either hardcore users, either white users. Hardcore users, is the best seed groups who in the industry, usually have a certain influence, scored one, you can have a great impact. Of course, it is difficult to get these users, we must show sincerity and strength in order to win over to them.
White-level users, the relevant industry and product knowledge are not enough, so long as the product is capable of providing a little, we can attract them, although their influence is not big enough, but the quantity, have the ability to communicate is still great .
In these two channels allowing users to become their own seeds of users, there are two ways, one is a direct one to one communication, direct message sent messages, mainly for hardcore users; one is indirect advertising, hair containing products soft post information (non-vaunted hard-wide, not only useless, but also by the administrator every minute deleted), mainly for white users. Both ways have to be extreme, and the number you want to reach a certain magnitude, will have an effect.
4. know almost, Douban. Know almost is a relatively new channel, know almost in relatively high-end users, it is very easy to communicate with, most are very NICE, personal experience is that as long as you do not use pure fat advertising methods, they will accept your product; Douban users have literary feelings, feelings for some artistic product, is the best channel. I do not much in this channel, because the product is not suitable for the crowd here.
5. raise public website. For some special products, users can find the seeds of all the chips in the site, such as some very big on technology products as well as some practical creative life products. Raise public website for them is the best channel for users to find the seeds. Currently, all the chips on the site, basically Internet severe patients, relatively more interested in new things, more have shared qualities of these groups is the natural spread of the user.
Of course, all the chips on the website, the product is there are certain requirements, not all have the chance of any of the products, this channel does not have extensive.
6. offline channels. Exhibition, related to city activities are very effective to obtain seed user channels. A very very very fast hardware company (exact name not say), is to collect business cards at the show, and then one by one phone call, inviting them to use their own products. However, this approach has some limitations that must be at least in the big cities is a capital city level job too small city, it is unlikely there will be exhibitions and city activities.
Above 6 channels, no matter what channel, found after users, the second step is to connect and engage these users, and it is the hardest and most difficult operation. But the ever-changing techniques, only one point, that is, do not do with the sky distribute advertising ideas, ideas to use to find a friend to do, with sincere intentions to communicate, they will be invited to be your seed users. (Specific skills in this area can be found in the individual micro-channel public number: internal reference Teahouse View)
Through these channels, have been able to find a sufficient number of seed users, however, the user is the first step to find these seeds, they will not immediately help you to do marketing. Only careful operating them, maintain them and let them become a true seed users, they will do the marketing for you, so that your products have been widely disseminated in the social network.
How to operate a specific user, there is a certain amount of skill and laws, which will in future articles to share, you can communicate privately.