The so-called "into this, also lost here," because of its huge amount of content, and laid its position within the industry, attracting a large number of users to query data, learning; but because of the huge amount of content, but also produced such the uneven quality of content, from a large number of users is difficult to find the right content to the information content of the information obsolete, no longer apply ...... sort of problem, a serious impact on the user experience.
Baidu know bloated and true and false quiz to represent information on the website, Sina, Netease is stale news and information on behalf of the traditional information portal Tianya forum site represented by the traditional information ...... difficile true, these problems all the time affect the user experience of these "big" sites, torture of customer loyalty to the site.
With the increasingly serious problem with the projection, these "big" sites also taken many measures to deal with these problems, especially with the mobile Internet era, the content market reshuffle, these "big" website for the content evolution really bother a lot.
1. The content of the control is based on the old produce fine and valuable content there is another sort of content.
Evolution of content, the content itself is the foundation, the user needs is content that is valuable content can be, so for the site itself, produce valuable content quality is the cornerstone of everything. Q & A Q & A experts such certification; expert columns and other information portals are attached great importance to measure the value of the content itself is generated, and thus there have been hundreds of Baidu, titanium media, tiger sniffing the network, a large number of emerging media sites, these sites are a major feature of great importance to generate value content. The value of existing content has been a lot of "big" sites attention, the site came back to the era of content is king.
Generate value content is one thing, but for the old content has been finishing not too seriously, despite treatment, but it is not dedicated. False advertising information, useless information ......, filled in some of the major platforms such as Baidu, Baidu Encyclopedia marketing advertising, news portal soft paper ......, although it has strengthened monitoring and auditing, but for the past produced many information processing, but in far too cumbersome trend, this is the vulnerability and weakness of these "big" sites, will also affect the user's experience. Content evolutionary path, needs to be done.
2. Move the end, push the right content to the user.
With the advent of the mobile Internet era, mobile content development side got "big" pay attention to the site, but also understand the mobile side of the truth content is king, so the contents of the building are moving side to spare no effort.
Generally speaking, these "big" mobile terminal site content evolutionary path is: based on their existing content, the development of content distribution level, namely the development of its own APP, combined with user data, analyze the user's habits, attributes, reading trends etc., in order to give the user the appropriate value push content to the user. Netease reading client, headlines today, Baidu mobile terminal daily ...... know, everyone in the case, except that the only match of the user attribute analysis and content push.
3.PC end, increasing the value of content exposure port, as well as the contents of the search engines to build.
These "big" There are many content sites, which have a bad content, false information, but not a lack of quality content.
With the emergence of mobile Internet, these "big" web site content optimized mobile terminal spare no effort, but it ignores the contents of the PC optimized for the PC will be more content to show in front of the user not too many initiatives.
Said before, with the increase of content, these "big" sites become increasingly bloated, with time, increase the content, quality content will not be too much to show in front of the user, these high-quality content will also lose its significance. These "big" sites want to evolve, it must be done: the more valuable content to show in front of the user.
How will these valuable content to show in front of the user, Pengjin Jie said:
On the one hand wish to refer to the mobile end content delivery mode, the PC end user attributes can also be analyzed in order to push through appropriate content presented to the user;
On the one hand you need to research the PC end users access to information and habits, in line with the needs of users to create content acquisition port entrance and aggregation platform content itself, set a different sort of content filtering, thus allowing users to more easily reach easy to find the content to their needs, and the more valuable content to show in front of the user.
For example, users have to know the "traditional electricity providers to promote" demand information in hundreds of Baidu, Baidu hundred can be based on the needs of users, create content entrance to the user (such as keywords rendering, etc.), and then combined with the station Topic analysis (what the subject matter is mainly about what the content), content quality (user rating), time (immediate sexual content), content generation body (the author's reputation, daily performance, etc.), will be more quality, more meet the needs of the user to prioritize content presented to the user.
News can be time for sorting keyword; knowledge-based content to the user evaluation, time, content and other properties of the body to produce the sort ...... This is undoubtedly this is a different type of search engine - the station Article Search Engine (Note: The engine is not the platform nor is a tool, but a sound mechanism, system).
Subdivision content to build ports, more content will be re-presented the port, so that more of the value of content to get more opportunities to be exposed, and the opportunity to increase the value of the content of the presentation, because a lot of content to avoid the increase in value resulting in a lot of content. "buried. "
However, the content on the PC side of evolution, these "big" sites and none of these initiatives, so far, is still the most simple to the content presented to the user before, does not have a system to improve the content of the presentation.
Seen in this light, the contents of these "big" Web site evolution, some have evolved into in, but some are not satisfactory, long way to go.