First of all that I think about Internet marketing framework, look at e-book sales in this architecture is always in what position. I have said before in various forms, but the original aim of Internet marketing is content marketing platform in different ways to change only the propagation path and mode of transmission of information. Nature of the Internet marketing is content marketing. So, in turn, can understand Internet marketing, Internet marketing, the most essential thing is to use a desired target user groups and receptive mode of transmission to convey your content, use the content to match up to attract your target user groups concerned about the product or service, that is to let your target audience and build relationships, we must continue to build relationships after the consolidation of this relationship, so that this relationship continues to sublimation, which requires you to pass into enough feelings. Overall, is to find the right people, say the dialogue, build relationships, into feelings.
Internet content marketing, content to let one or useful or interesting. EBook marketing a combination of both, the specific point of view, the e-book marketing advantages are: 1, offline reading; 2. Long-term preservation; 3, to facilitate dissemination; 4, to show the diversity of information; 5, for statistical effect.
EBook marketing for content more useful. E-book marketing is definitely the main content and the nature of the content is Internet marketing, in the SEO say "content is king." In an increasingly fragmented era of turbulence and new media context, all marketing material and activities in nature there are "content" of the demand. Companies do marketing needs of a variety of content to convey information, corporate marketing content will become more and more fragmented. Books are the best way to host the content, the role of e-books is reflected here, the contents of the enterprise's content marketing integration by way of e-books, not only can the formation of secondary transmission of content, but also to better take advantage of existing content resources. Such e-book marketing role in the overall coordination of the entire marketing system.
Or e-book marketing practicality. Grasp the contents of the enterprise's industry corporate marketing departments, can build e-books, e-book content an authoritative guide to the nature of our industry, or can reference for peer learning, or their products or to solve the industry's pain points users requirements. Then through SEO, micro-channel public number, etc. to promote the e-book content out, so that enterprises in the industry will be able to gradually establish authority, content marketing, public relations effect will gradually prominent.
EBook marketing can make content marketing becomes more interesting, more humane. Social media hit, the Internet population has completely changed media habits, social media, so that the audience can dominate the media. User unloved hear you talk about what truths, brands do not fancy the idea of what the audience tall on the output, what lofty goals to pass. Instead everyone likes to listen to stories. In the new media environment, users have more and more autonomy, users own masters, so the individual consciousness of Internet users continues to wake up. E-book storytelling to take full insight into the characteristics of the audience, with love, sexy, comparisons, compassion, cynical, warm, curious, and in terms of national identity, and other stories. The product or the company's core concepts into one, the same way over the spread of e-books, freer and cheaper than print advertising; and more accurate than e-mail marketing; and more effective than advertising alliance; than soft, activities, more vitality.
To sum up, the e-book marketing undertake precision marketing essence of network marketing, and the spread of convenience, low cost; at the same time, e-book marketing communication tools and diverse, not subject to others, completely independent operation, so has the effectiveness of propaganda, freedom of control and other characteristics; In addition, e-books directly into the heart of the enemy positions, the corporate information among target customers fully implanted computer to ensure the long-term nature and the possibility of repeated dissemination of information dissemination. Therefore, I believe will be an e-book marketing network marketing a sharp weapon, effective in combination with other marketing methods, it will play a greater power. As long as companies want to share the wealth of business opportunities brought by the Internet, then select the e-book marketing is bound to be the ultimate secret weapon you. In emphasizing content-based, Internet Marketing eBook Marketing soft spread era will play a new role.